Birmingham is a fabulous shopping destination where the Bullring and Grand Central, with an extensive range of shops, are the focal point of the vibrant city centre. You will find a wide choice of brands to suit all tastes & budgets. The Jewellery Quarter is home to 700 incredible jewellers and independent retailers. A must for any shopaholic is a visit to the Primark flagship store, which is officially the world’s largest fashion retail store! Spread over five floors this shopping paradise offers fashion as well as a beauty studio, custom tees, Smokey barbers salon, Tasty by Greggs, the Grinch’s café and a Disney café.